Stefan Müller about himself:
With the bike through the seasons. I like to explore the mountain worlds with the mountain bike. Mountain biking on the trail, in the park but also MTB mountaineering have done it to me. Always implement new ideas on the bike, new adventures and tricks are my passion. That's what mountain biking is for me. The variety starts with the idea. And then capturing everything on picture and sound to show it on different platforms. Yes, it's really fun!
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In addition, working with children and young people is also very close to my heart. For years I have been running a small bike school on the side and also offer bike workshops for children and young people there.
What fascinates me about mountain biking? Since when have I been mountain biking?
Actually my whole life. According to my parents, I could ride a bike before I could really walk.
Since I was a kid, I've spent every free minute on my bike.
Even today, it's still the same.
You could say I live for MTB sports.
In the meantime I have specialized in bike mountaineering and filming.
My second passion is the mountains and therefore mountaineering and hiking.
Bike mountaineering is becoming more and more popular worldwide and will definitely become even more popular in the future.
The name of the product series is deliberately chosen, Alpine Culture.
That actually says it all.
Nature, mountains, landscapes, cool people and then everything on the bike.
That makes it, a big family with the same interest! What could be more beautiful.
For the future I would like to see that the scene remains the same and that many more make their way onto the bike.
Together over hill and dale through the Alps! #alpineculture
Find out more about Stefan Müller on Instagram (@stefan_mueller_cycling).



